The future changes constantly. However, email continues to reign as the channel of choice for marketing and business communications for customers across all age groups.
The past year brought a lot of changes – the rise of AMP for Email; the growing popularity of Dark Mode; new legislative changes that affect businesses on both the front and back end; and, much more – which have the potential to turn the email industry upside down and impact your email program. Nonetheless, if your email teams can master both the technologies that keep email relevant, vibrant and necessary as well as the strategic planning of how to use it wisely, your business’s future will be bright.
With that being said, our dear friends at Litmus analysed all the significant email client changes, email marketing trends and key industry updates from 2019 and put all their findings in a report. It will certainly help businesses improve their email marketing program in 2020.
The 2020 State of Email report will help you understand how –
a) to react to the most crucial email client changes
b) new privacy laws shape the email industry
c) email marketing will evolve in 2020
So, if you want to get hands-on advice and build a successful email program in 2020 – and beyond, download Litmus’s 2020 State of Email Report.