What’s the state of the CCPA over a year after it took effect?

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, giving Cali consumers the right to take more control over their data for the first time. Though the legislation is just over a year old, millions of Californian consumers have already exercised their CCPA rights. 

DataGrail analysed data subject requests (DSRs) processed through 2020 and the results were presented in a powerful report – 2021 Consumer Privacy Report: The State of CCPA.

Report Summary

  • consumers are less interested in gaining access to their data than preventing its sale to third parties
  • B2C businesses received approximately 137 DSRs per million identities in 2020
  • 46% of consumers are most likely to opt-out of their data being sold to a 3rd party by submitting do-not-sell (DNS) requests
  • over 46% of DSRs go unverified meaning the requester didn’t prove their identity
  • manually processing requests may incur costs around $190K per million identities

To find more details about what to expect from the CCPA and other privacy laws, download the full 2021 Consumer Privacy Report: The State of CCPA

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