Frodo Baggins. Harry Potter. Erin Brockovich. Everyone loves a plucky underdog that’s unafraid to take on the big guys and win. Thing is, being that underdog that gets to the top takes hard graft, a bit of luck, and the right tools at your disposal. After all, David didn’t defeat Goliath on his own; he had a slingshot.

When it comes to digital marketing, there are a ton of online marketing tools out there claiming to be the thing that will catapult you to success. To help you cut through the noise, here’s our rundown of the ones you can’t afford to be without.

In this article, we’ll introduce you to these awesome online marketing tools…

  1. Hubspot
  2. Google Analytics

  3. Trello

  4. BuzzSumo

  5. FollowerWonk

  6. Ahrefs

  7. Facebook Ads

  8. EmailOut

Okay, let’s dive in…

1. Hubspot

Hubspot is a huuuuge, powerful platform that offers CRM and sales functions as well as marketing. When it comes to the latter, you have a ton of tools at your disposal to handle just about every part of your marketing strategy, including SEO, blogging, social media posts, website and landing page optimization, blog content, lead management, automation, and creating calls-to-action. You’ll wonder how you ever lived without it!

2. Google Analytics

Take a few minutes to embed this awesome free tool into your website and you’ll get immediate insight into exactly where all your website traffic is coming from. In a flash, you go from guesswork to knowing which keywords lead people to your site, and which email or social media campaigns are funnelling the most people.

Most importantly, you can use all this data and analysis to figure out exactly which step to take next, ensuring your strategy gets better and better all the time.

3. Trello

Trello is an excellent little helper when it comes to improving collaboration within your team. By funnelling all your new content and social media posts through here before it goes live, the whole team can dip in to take a look, make edits and leave comments, meaning you get everyone’s input quickly and seamlessly before you hit publish.

4. BuzzSumo

Imagine if, instead of spending hours trawling through competitors’ content and trying to work out what worked for them (and what didn’t), you could view in seconds how much traction they are really getting?

Well, that’s what BuzzSumo is for. You simply search for keywords in your niche, or for your competitors, and the tool will tell you how well particular pieces of content was shared through each social media platform. If you’re figuring out what topics, areas, or types of content to create, this kind of research is invaluable.

5. FollowerWonk

Who should you REALLY be targeting on Twitter? This awesome tool lets you compare and analyze accounts to figure out the real social (media) standing and level of influence of each person/ company/account you’re looking at. This lets you do two things: emulate what they are doing to become more successful on Twitter or focus your energy on engaging with the right people, in order to bring your products or services to their hard-won following.

6. Ahrefs

This might just be THE best SEO tool out there. It allows you to analyze your competitors’ websites, working out which keywords perform the best, where their traffic is coming from, how many backlinks they have and where those backlinks are coming from. Then, you poach the good ideas, scrap what isn’t working, and make sure that your site is even better!

7. Facebook Ads

If you use Facebook for marketing, you can’t avoid using Facebook Ads. The only realistic way to get any of your content seen on the platform these days is to pay for it, and while you might be reluctant to give in and hand over the cash, there is an upside: Facebook’s targeting tools are second-to-none. You can be incredibly granular about exactly who you want to target, allowing you to focus your precious marketing budget with laser-precision.

8. EmailOut

No marketing campaign is complete – no, let’s reword that, no marketing campaign has even begun – without an email marketing strategy. To manage that marketing strategy, to create compelling emails, and to track the results of everything you do, you also need one of the most incredible online marketing tools that do all these things with minimal fuss and maximum impact.

That’s where EmailOut comes in. It does all these things, and it does them really well. What’s more, it’s completely free to use all its features, forever. Not a bad deal for a business just starting out!

Now you know which are the top 8 online marketing tools your business can’t go without. And to top it off, we have a really cool Beginner’s Guide to Digital Marketing for Startups that is certainly worth a read.

Oh, and don’t forget to sign up for your free email marketing account today.

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