All Google Ad campaigns will now be using an improved Standard delivery method.

Google Ads began migrating campaigns from accelerated delivery to standard delivery in October 2019, starting with Search and Shopping campaigns.

With that being said, Google Ads is making standard delivery the only ad delivery method for all campaigns, including Display, Video, App, and Hotel campaigns. Starting in April 2020, accelerated delivery will no longer be available as an ad delivery method for any new Display, Video, App, and Hotel campaigns. All existing Display, Video, App and Hotel campaigns using accelerated delivery will be automatically switched to standard delivery starting May 2020.

Why should we care? This change is expected to make standard delivery more effective as an ad delivery method when it comes to maximising performance within a daily budget. Advertisers can have even greater control over how their ads are delivered throughout the day by using ad scheduling. With ad scheduling, they can set their bids higher or lower during specific times of the day.

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