What new customisation feature is Amazon Sponsored Display Ads launching?
Amazon has rolled out a new customisation feature for Sponsored Display Ads which will allow eligible advertisers to customise their Sponsored Display Ads by adding their brand logo and creating a custom headline.
These customisation features will be available on a global scale and can run on product information pages, consumer reviews, shopping result pages and, of course, under featured offers. It’s important to keep in mind that Sponsored Display Ads can target by views, product or interest. Yet, when a logo and a custom headline is used only product targeting will be available.
Considering these customisation features rolled out just days before Amazon Prime Day (October 13 – October 14), the company recommends utilising them to boost page views for either new products or under-exposed ones – or both. Furthermore, these personalisation features will help brands build awareness as well as a bigger remarketing audience while conveying their brand’s message.