Is GMB Listings hijacking increasing?

Joy Hawkins, a Google My Business (GMB) expert and overall brilliant SEO guru, reported she’s been seeing “quite a large increase in the number of GMB listings getting hijacked” over the past few months.

Criminals trying to hijack GMB listings have been at it for years using all sorts of sketchy tactics. Unfortunately, every single time Google gets wind of it and cracks down on these tactics, the hijackers come up with new ones.

One of the most effective hijacking tactics is to request access to a Google My Business Listing through the “claim this business” option. There is quite a lengthy thread in Google My Business Help which outlines almost one hundred posts regarding GMB listings hijacking attempts.

If you get any sort of emails regarding “ownership request of your Google My Business listing”, the best thing to do is not reply and delete them. Furthermore, Joy recommends avoiding too many people managing your GMB listing. It’ll increase the possibility of one of them accidentally approving an unauthorised party to control your listing.

The best approach to preventing your Google My Business listing from being hijacked for malicious purposes is to limit the people managing your listing, ignore and delete any type of unauthorised ownership requests and always be vigilant.

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