The Benefits of Email Marketing
There are a lot of reasons why email marketing is worth pursuing, no matter what kind of business or organization you run.
“Reaching the inbox isn’t your goal – engaging people is” – Matt Blumberg
Let’s explore some of the email marketing benefits you will reap when you build a high-quality email list to which you can direct your marketing campaigns.
This article covers some email marketing benefits for beginners:
– Improving Sales
– Collecting Surveys and Feedback
– Creating Personalized Content
– Generating Traffic to Your Site
– Increasing Leads
– Reaching the Right People at the Right Time
– Providing More Value to Your Readers
– Having a Self-Promotion Platform
You can easily incorporate messages into your email marketing campaigns that encourage your audience to make a purchase. Since they opted into your updates and messages, they are more likely than any other groups to be interested in buying your product or service.
Collecting Surveys and Feedback
It’s essential to keep your finger on the pulse of customer experience. You can use email marketing to obtain customer feedback through the use of customer satisfaction surveys.
Once you have feedback from customers, you can find out what percentage of your customers are ambassadors for your brand and what percentage are detractors. You can help to improve your customer experience using this information.
Creating Personalized Content
You can create targeted content with your email marketing through custom campaigns. Personalizing can even just mean including the name of a contact in the email. People are much more likely to click through if their first name is in the subject line.
You can also segment your audience to target specific messages to specific customers. For example, you might want to send one campaign to one-time customers and another entirely to returning customers.
Segmented lists can be built based on several different categories, such as engagement levels or geographic location amongst others.
Generating Traffic to Your Site
Another awesome benefit of email marketing is that you are essentially sending traffic to your own site. This means that your SEO is improved through your email marketing campaign. Make sure that your emails include a call to action that encourages readers to continue to your website and further engage with your brand.
By using an email marketing tool you will increase your sales leads. You can also nurture leads and improve conversions with this inbound method.
Leads can also be further qualified through email marketing. This means that your sales team won’t have to waste time on leads that aren’t going to go anywhere.
Reaching the Right People at the Right Time
In order for your campaign to be successful, you want to reach the right customers at the right time. It is much easier to do this with email marketing because not only are people constantly checking their email, unlike other tools such as social media, email is not a scattergun approach, it’s laser-focused as you know who you are communicating with and when.
According to one study, Americans spend a whopping five hours a day on their email. They found that the average person checks their work email for three hours a day, and their personal email for two or more hours every single day.
These days, most people check their email on one of the multiple devices they constantly have surrounding them. This means that you can get in front of your audience on a reasonable and regular basis.
(Are you wondering how to improve email open rates? Check out this guide.)
Providing More Value to Your Readers
The best way to create loyal, repeat customers is to provide value for them. If you don’t offer them value, they won’t keep coming back.
You can cultivate loyal customers through email marketing because you are giving them value even when they aren’t making a purchase. You can also provide more resources to these people because they have opted into your list – they want to hear from you.
Having a Self-Promotion Platform
It can feel awkward to promote yourself in places where people haven’t chosen to receive your marketing materials. However, without self-promotion, you will struggle to attain customers. Email marketing campaigns are the perfect solution, as you always have a way that you can promote yourself to potential customers.
A few ideas on emails you should send your customers – new content, new products, new benefits, and new features. You won’t have to worry that this is seen as disruptive or unwanted since these people chose to subscribe to your email list.
Highly recommended further reading –
Free Email Marketing Software to Revolutionize Your Marketing Efforts
As you can see, investing in email marketing software is an essential part of modern marketing. There are countless ways that you can encourage prospects to become customers all you need to do is reach out to them.
At EmailOut, we’re here to offer a fresh approach to email marketing. Our software is free for life, giving you powerful tools without irritating you with restrictions or sneaky upsells. You can register for your free account here.