How are consumers around the world adapting to the ongoing pandemic?
The COVID-19 pandemic changed quite a lot in people’s lives – from travel through the way we shop to how businesses operate. To combat the challenges presented by the pandemic, many governments have imposed lockdown measures which forced businesses to suspend physical operations and consumers had to stay at home. Nonetheless, in the presence of these social distancing restrictions, consumers are adapting as best as they can during the crisis using digital tools to remain connected with businesses; and, form new digital habits.
To gain a better understanding of how consumers are changing, Facebook commissioned a study conducted by Deloitte. It examines the impact of COVID-19 on consumer’s behaviour, purchasing patterns and the way people use digital tools to search for and interact with businesses across 13* markets.
Some key findings from the study show that –
a) 48% of consumers reported an increase in online spending since the COVID-19 outbreak;
b) 40% of respondents had increased their use of social media and online messaging to obtain product and business recommendations;
c) 31% of participants are planning to increase their spending with small, local businesses when the COVID-19 pandemic is over;
d) consumers appear willing to continue using digital tools in their interactions with businesses going forward and in the post-COVID-19 era which may lead to a permanent structural shift; and
e) 60% of consumers had increased their use of social media and online messaging to search for information and engage with businesses.
To discover more insight into how consumers across countries have adapted to the COVID-19 pandemic, take a look at Deloitte’s Digital Tools In Crisis and Recovery Consumer report.