Did you know you’ll be able to broadcast your FB Messenger Rooms via Facebook Live? How about Google’s recent support for image license metadata in GSC or Google Ads update to ad privacy or the survey on what to expect from the holiday season?
“Marketing is not the art of finding clever ways to dispose of what you make. It the art of creating genuine customer value.” – Philip Kotler
In this article, we’ll cover the following digital marketing news:
- Facebook adding a new video option to Messenger Rooms
- Support for image license metadata in Google Search Console
- Google Ads updates its ad privacy feature
- [Survey] Expectations for the holiday season amidst the COVID-19 pandemic
Ready to dive in?
Social Media News
Facebook Allows Users To Broadcast Messenger Rooms Via Facebook Live
Considering more and more people are looking to connect through video tools, Facebook has announced a new option which will allow Messenger Rooms users to also broadcast their Room via Facebook Live. This alone will expand the potential audience of the group discussion.
According to Facebook, “turning your room into a Facebook Live broadcast makes it easy to go live with up to 50 people. As a room creator, you can broadcast your room to a Profile, Page or Group; and, invite people to tune in. By bringing Messenger Rooms and Facebook Live together, we’re unlocking new ways for people to connect and create content even while they’re apart.”
The social network actually re-added its single live-stream guest option back in April; after initially removing it in December 2019 due to low usage. Well, due to the ongoing COVID-19 pandemic and all it entailed – lockdowns, travel restrictions, social distancing, etc., a live video connection is currently the closest thing people have to a real-life social interaction which results in higher usage rates. So no wonder the company decided to re-introduce this option.
Search Engine and SEO News
Google Search Console (GSC) Adds Support For Image License Structured Data
Google announced it will be adding support for image license metadata for licensable images to both Google Search Console (GSC) reports and Rich Results test tool.
We are happy to announce 📢 support for Image License structured data 📸 in Search Console in addition to the Rich Results Test tool. Read more about Image License at https://t.co/aqMap8bEby and about the Search Console report at https://t.co/8pVYPCW6Oy pic.twitter.com/rJ8Huh33Kp
— Google Webmasters (@googlewmc) July 30, 2020
What is image license metadata? It’s metadata users can use to display licensing information about content appearing in Google Images. When a user specifies the license info for the images on their website, the image will be then displayed with a licensable badge on the thumbnails in Google Images. More info can be found on Google’s developers website.
Furthermore, a new section for this additional functionality will be added to the Enhancement reports in GSC; as well as, support on the rich results test tool.
PPC and Ads News
Google Ads Improves Its Work On User Privacy In Digital Advertising
Do you recall the long-featured “why this ad” feature which explains some of the reasons why a particular piece of ad content is given to the user?
We learnt that Google will be releasing several tweaks to the functionality in the upcoming months. First, the feature will be renamed to “About this ad”. Secondly, two new explicit buttons will be introduced – “report this ad” and “block this ad”. The latter is pretty much a rebrand of the existing option to ‘mute’ ads. Thirdly, there will be an “about the advertiser” section which will provide further information about the party like name and location (country). This one follows Google’s earlier announcement this year about requiring all advertisers to verify their identity.
According to the company, these tweaked features will be expanded to all Google surfaces in 2021.
In addition to the above tweaks, Google will also be releasing a Chrome extension, to further improve transparency. According to the company, “the extension will provide people with detailed information about all the ads they see on the web.”
Digital Marketing News
Considering what’s been happening around the world with the COVID-19 pandemic, marketers have probably begun wondering what to expect from the coming holiday season. Well, thanks to the ongoing mayhem surrounding the pandemic, American customers are turning into quite the devoted ecommerce buyers, says a study by Criteo.
Of over 1,300 U.S. customers who participated in the global survey, 88% are planning to continue shopping for gifts online and having them delivered directly to the recipients. Additionally, 64% of the participants state they miss visiting a store physically, with 65% saying they will be comfortable visiting malls and shopping centres by October (if they are open, of course).
Criteo also found, in its tracking data from 14,000 retailers, that online retail sales have jumped 30% in the Americas and 17% worldwide in the period 15 to 28 June – compared to 2 to 14 February.
The industry that was hit the hardest amidst the ongoing pandemic has been travel; and, looking at the state of the world now, it seems unlikely for things to change during the holiday season. If you are interested in finding out more about what to expect during the holiday season, you can download Criteo’s survey here.
With so many people planning to do their holiday shopping online, email marketers should capitalise on the opportunity.
Do you have any suggestions or ideas about which digital marketing news topics you’d like us to look out for in the future? Write your requests below. We’ll keep an eye out (or two) so you don’t have to – and all for FREE, of course.
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