In this digital marketing news roundup, we cover the issue of millions of fake business listings on Google Maps and what measures the company is taking to combat the problem and 2019’s most highly anticipated Tech Report.
“Good marketing makes the company look smart, great marketing makes the customer feel smart.” – Joe Chernov
In this article, we’ll cover the following most recent digital marketing news:
- Fake Business Listings – how is Google dealing with this?
- 2019 Internet Trends Report – the most anticipated report in the digital world
Let’s dig in.
Millions of Business Listing on Google Maps are Fake – and Google Profits
Our dear friends at TechCrunch reported that after an investigation, conducted by the Wall Street Journal, it was concluded that there are millions of fake business listings on Google Maps. Based on the results of the investigation, Google has issued a response detailing the measures the company is taking to combat this problem.
TechCrunch also states that “according to estimates from online advertising experts, surveyed by WSJ, there are roughly 11 million falsely listed businesses on any given day, with hundreds of thousands more fake listings appearing every month”. I can’t say this is surprising though.
Why? Many businesses want to boost their information above the competitors in search results. Hence, instead of taking the right path in doing so, they’ve decided to take a shortcut and ‘specialise’ in scamming. Don’t be like those businesses. Do it right. There is such a thing as fair competition. So, beat business rivals the right way.
Mary Meeker’s Annual Tech Report Is Out
Mary Meeker is a venture capitalist and a former partner at Kleiner Perkins. She has been heavily involved in the tech industry since the early 1980s which, let’s face it, gives her a significant knowledge, insight – and oversight – into the development of the web and its subsequent offshoots.
With that being said, her highly anticipated 2019 Internet Trends Report is out – the whole 333-pages slideshow of it – and I can only imagine data nerds (like all of us at EmailOut) are feeling like it’s holiday season and Christmas all wrapped up in one. Also, she first crafted a report such as this in 1995.
So, without wanting to spoil your geeking-out, here are just a few highlights from the report:
- Some 51% of the world (which is 3.8 billion people) were internet users last year, up from 49% (3.6 billion) in 2017.
- 7 out of 10 of the world’s most valuable companies by market cap are tech companies.
- E-commerce is now 15% of retails sales. Its growth has slowed – up 12.4% in Q1 compared to the previous year. However, it is still towering over the growth in regular retail.
- Internet ad spending accelerated in the U.S. – up 22% in 2018. Most of the spending is still on Google and Facebook, however, companies like Amazon and Twitter are getting a growing share.
- Customer acquisition costs (the marketing spending necessary to attract new customers) is going up.
- There are a number of problems ahead for target advertising – including GDPR impact and other regulations – as well as pushes for more privacy from hardware and software companies like Apple and Facebook.
- Americans are spending more time on digital media than ever – 6.3 hours a day in 2018, up 7% from the previous year.
- Innovation at tech companies outside the U.S. has remained robust.
- With privacy becoming a bigger selling point, expect more options to make your online communications safe. In Q1, 87% of global web traffic was encrypted, up from 53% three years ago.
- Out of the top 25 most valuable tech companies, 60% were founded by first- or second-generation immigrants. They employed 1.9 billion people last year.
If you are interested in the more in-depth market nuances or deeper dives into each of the trends, check out Meeker’s full report here.
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