Facebook spend approximately £330 million to acquire GIPHY which sounded the antitrust alarm for regulators, GSC will finally stop API support for batch HTTP and JSON-RPC requests, Google Ads is decreasing the timeline for identity verification and research about COVID-19’s effect on consumers’ behaviour.

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” – Neil Patel

In this article, we’ll cover the following digital marketing news:

  1. Facebook acquires GIPHY but might face antitrust scrutiny because of it
  2. Google Search Console finally discontinues support for HTTP and JSON – RPC requests
  3. Google Ads reduces its identity verification timeline
  4. COVID-19 Consumer Behaviour Research

Ready to dive in?

Social Media News

Facebook Buying GIPHY And Integrates It With Instagram

Facebook spent approximately £330 million ($400 million) on its acquisition of one of the most popular GIF-sharing platforms – GIPHY.

In their announcement, the company declared GIPHY will be ‘tying the knot’ with the Instagram team and the GIPHY library will be integrated with not only Instagram but also Facebook’s other apps.

In addition to Facebook’s announcement, GIPHY published their own reemphasising its commitment to being openly available to developers – 

And for our API/SDK partners and developers: GIPHY’s GIFs, Stickers, Emojis, etc. aren’t going anywhere. We will continue to make GIPHY openly available to the wider ecosystem.

Ah, and let’s not forget that Facebook is already facing a huge blowback due to previous acquisitions meaning that this particular deal, no matter how small in comparison, might sound the antitrust alarms in regulators. After all, the company is currently under investigation by federal and state lawmakers for antitrust violations. 

Search Engine and SEO News

GSC API Stops Support For HTTP and JSON – RPC Requests

After initially notifying developers, back in 2018, that API support for batch HTTP and JSON-RPC requests will be discontinued, Google finally announced when the final shutdown will be – August 12, 2020.

According to Google’s official announcement, if a developer is using the API and batch HTTP and JSON-RPC requests, they will stop working soon. Furthermore, since the company is still receiving requests for the API related to HTTP and JSON-RPC, they advise developers to ‘check implementations’ and ensure they are not using either.

Why should you care about this? Countless people are using GSC’s API in numerous ways to enhance SEO efficiency. From client reporting through tracking issues to dashboard tools and so on – the API is extremely useful. Thus, you definitely don’t want to see all those tools breaking. So, now that you have the heads-up, you can make the necessary updates to your API implementation to avoid the breakage of not only your tools but your reporting as well.

PPC and Ads News

Google Ads Shortens The Identity Verification Time

Last month, we told you about Google Ads requiring all advertisers to verify their identity as part of their major expansion of the ad transparency requirements.

Well, we found out that the company has updated its policy on the matter and is now shortening the time frame in which businesses are required to submit their documentation. 

The overall time frame is still technically 30 days. However, the changes affect what happens within that timeline. Previously, it was said business will be notified about submitting docs for verification and if that hasn’t happened within the 30 days, ads would simply stop running. Now, the whole verification process still remains 30 days, however, businesses will have 21 days to submit the verification. If they don’t, they will receive a 7-day warning before their ads stop running.

Digital Marketing News

The COVID-19 crisis continues its impact on business. Taking immediate action has become not only imperative but also critical.

BrightEdge, a leading SEO platform, has analysed the most recent search behaviour and they found a serious shift which is expected to stay with digital marketers and businesses for years to come. They call it – The New Normal.

Their webinar covers the following topics – 

a) the way COVID-19 will change buyer beliefs and behaviour across key verticals;
b) the trends that present immediate opportunities for businesses;
c) the critical importance of search behaviours in forecasting consumers’ objectives; and
d) insights and guidance from digital leaders in eCommerce, digital transformation, retail, education, entertainment, hospitality, healthcare, beauty and B2B.

You can download the full SEO Insights, Opportunities, and Performance in an Era of Uncertainty webinar here.

Final Thoughts

Do you have any suggestions or ideas on what digital marketing news topics you’d like us to look out for in the future? Write your requests below. We’ll keep an eye out (or two) so you don’t have to – and all for FREE, of course.

In the meantime, you can take a look at our email marketing blog for useful advice, tips, tricks and best practice. We will also keep you up-to-date with the most recent email news, social media, search engine as well as PPC & Ads news.

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