“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

Change and innovation – two things that go hand in hand are inevitable. As business owners, not keeping up with both can cause serious damage to your business’s future.

We know that tracking all the recent and relevant updates in search algorithms, PPC, marketing trends, spam algorithms, digital marketing news, social media and, of course, email marketing is not an easy task. Hence, we deliver a news roundup which covers the most essential updates and changes you should be aware of. Make yourself a cuppa, get comfy and enjoy this month’s digital marketing news roundup.

In this article, we’ll cover the most recent digital marketing news on the following topics:

  1. Email
  2. Social Media
  3. Search Engines and SEO
  4. PPC and Advertising
  5. Other stuff we found interesting

Let’s dig in!

EMAIL

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman

In our recent digital marketing news roundup, we’ve covered topics such as bypassing Gmail’s 2FA security, Office 365 phishing emails and new malware popping up pretty much every minute. This month, we’ll discuss a new tool which automates phishing attacks bypassing 2FA, improvements in G Suite and automatic email encryption for Office 365.

At the start of the year, a security researcher – Piotr Duszyński – published a new penetration testing tool which can automate phishing attacks with ease. The tool named Modlishka can even blow through login operations for accounts which are protected by two-factor authentication (2FA). Modlishka is, what IT pros call, a reverse proxy but modified for handling traffic meant for login pages and phishing operations.

Ah, if you are a G Suite user we have some news. Google rolled out a series of security-themed updates which, however, impact admin accounts only. The improvements are focused on the alert centre for G Suite and include: a) more Gmail phishing alerts, b) new data export initiated alert, c) new alerts deletion option and d) link to audit logs for G Suite Business and Basic Domains. This feature will be set ON by default.

Last, but certainly not least, Microsoft will be launching automatic email encryption for Office 365 users. According to the documentation, the company plans to create a transport (mail flow) rule to encrypt outbound messages that hold sensitive data. Users can opt-out of this change by following a few steps. Nonetheless, if a user didn’t opt-out and the rule has already been created, they simply disable it. A release date has not been announced, yet.

SOCIAL MEDIA

“Focus on how to be social, not how to do social.” – Jay Baer

The battered and bruised tech titan Facebook definitely did not end 2018 on a positive note. It seems the company is, yet again, facing accusations of data and privacy breach. A privacy-focused charitable organisation – Privacy International – found that a majority of Android apps transfer data to Facebook without the user’s consent. Are they ever going to learn?

On the other hand, Instagram confirmed a bug had mistakenly rolled out and made a massive change to the traditional news feed look. The usual scrolling through the feed was replaced by the horizontal tap-to-advance feature which users are familiar with in Stories. It’s safe to say users were not only shocked but frustrated as well.

“A picture is worth a thousand words” or so we’ve heard. With that being said, Twitter has announced upcoming changes to PNG image support. The new update will, essentially, convert uploaded PNG files to the more compact JPEG format in order to reduce file size. However, not all PNG files will be handled the same.

SEARCH ENGINES AND SEO

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen

The search engine selling itself on privacy – DuckDuckGo – has been accused of using fingerprinting to identify users. The company’s VP of Search states there is no truth to the claim and with everything we’ve read, it seems DDG is truly respecting the privacy of its users.

On another note, it seems Google may have pushed out their first major Search Ranking Algorithm Update of 2019 over the weekend. There’s been chatter in the SEO community as well as ranking tools validating the shift in Google search results.

Google Webmasters announced a new feature in the Rich Results Test. The feature will allow users to not only test live or sample code but also make edits to the code and test it on the fly. Very, very useful.

PPC AND ADVERTISING

“Advertising brings in the customers, but it is your job to keep them buying from you.” –  Chet Holmes

The infamous social media conglomerate Facebook has been aiming towards monetising its encrypted messaging app for quite some time. The company initially launched a business app and business profiles for marketers who use WhatsApp in January last year. Since August, of last year,  Facebook’s Click-to-WhatsApp ads began rolling out. Now, the company has decided to add new reporting for Click-to-WhatsApp ads by including traffic, conversions (from the website) and post engagement to the ad campaign objectives.

In September 2018, Bing Ads initially began rolling out a series of machine learning-powered insight features. In less than six months, the company announced the AI-powered Performace Insights is now available globally. The tool provides an on-the-spot way to take action on performance changes in your account.

OTHER DIGITAL MARKETING NEWS WE FOUND INTERESTING

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer

We heard through the grapevine that Windows 10 latest Insider build – 18309 – will expand the use of a recently introduced feature: passwordless Microsoft accounts. It’s now possible to create an account that will use a one-time code which will be delivered over SMS as its primary authenticator rather than the conventional password. Also, the new build includes a change to the setup process for Windows 10 Pro, Enterprise and Education users: Cortana will no longer automatically talk to you.

HSBC’s ‘Not an island’ ads are causing quite a stir around the U.K. The poster ads which appeared in four cities have been questioned by some people in the country. It seems people on social media are also divided over the advert. To some, it appears the ads are anti-Brexit. Obviously, HSBC denies such statements. But, we have to say – it does seem like it, doesn’t it?

Google has announced Cloud DNS forwarding which will ensure your resources can find each other via DNS; whether they are in the cloud or on-prem.  The DNS forwarding allows you to create bi-directional forwarding zones between your on-prem name servers and Google Cloud Platform’s internal name servers. However, it’s important to note that this is currently in beta; and, as such, it’s still under development which means additional changes are not only possible but also expected.

FINAL THOUGHTS

Let us know what digital marketing news topics and areas you would like us to look out for in the future. Write your requests below, we’ll keep an eye out (or two) so you don’t have to – and all for FREE, of course.

In the meantime, you can take a look at our blog for more digital marketing news, social media marketing, business growth tips and tricks plus, of course, all things email marketing.

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Adi Angelova

Author Adi Angelova

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