“News is like Texas weather. If you don’t like it, wait a minute.” – Jessica Savitch
Digital marketing is constantly evolving. As a professional, you must always be up-to-date with the recent innovations, practices, trends and news. That is if you want to be a successful business. If not, just sit back and change… nothing.
We know that keeping track of all the recent digital marketing news, social media updates, spam algorithms, email marketing tips, PPC strategies and marketing trends is not an easy task. Therefore, our news roundups are focused on delivering the most recent and, of course, relevant news-in-brief. So, make a cup of tea, relax and enjoy.
In this article, we’ll cover the most recent digital marketing news on the following topics:
- Social Media
- Search Engines and SEO
- PPC and Advertising
- Other stuff we found interesting
Let’s dig in!
“Put your energy into making things that are likeable, not some douchey social media strategy.” – Matthew Inman
The social media network with 879 photos uploaded per second – Instagram – rolled out a new hashtag search API that will allow businesses to search for up to 30 hashtags within a 7 day period. Beware, the older feature will no longer be available after December 11, 2018.
Ah, have you heard the most recent digital marketing news about Pinterest? They rolled out a new ad format introducing Promoted Carousel ads allowing brands to display up to five images in a single ad. The best part – each image can be linked to a separate landing page. It sounds very familiar with Facebook’s Carousel ads though, doesn’t it?
A little birdy told us, Jack Dorsey, Twitter’s CEO, is thinking about building an edit button for tweets. He also added that Twitter will ideally prevent unlimited editing, of course. If you are wondering why, here’s Dorsey’s answer: “if the editing is unlimited then anyone can abuse the feature to alter their controversial or damning statements”. People have been asking for an edit button for a while. Even Kim Kardashian got behind the cause; if she’s involved then you know it’s a big deal.
You don’t think we’ve forgotten about Facebook, do you? It seems there haven’t been any scandals regarding data breaches or hacking this month – phew! Or least, none as far as they’ve told us.
However, there is news worth reporting. Facebook is rolling out advanced analytics which gives page admins the ability to measure performance beyond post level. The rolling out is planned over the next several months. Page admins will get an email and a notification in the Facebook Analytics dashboard when the beta features are available in the account.
SEARCH ENGINES AND SEO
“Successful SEO is not about tricking Google. It’s about partnering with it to provide the best search results for Google’s users.” – Phil Frost
The leader in search engines – Google – is testing a way for users to easily add all data for a site’s subdomains, subpaths and protocols to Search Console. To accomplish this, Google has created a new type of web property called Domain property. Beware, domain properties are still experimental and by invitation only.
On another note, the Google algorithm update that happened on Halloween night seems to still be going. Based on Google Webmaster Help forums thread, it seems a lot of site owners are complaining, too.
The search engine with the third largest market share – Bing, announced Local Business Search Public Preview as the latest addition to their portfolio of Search APIs on the Cognitive Service platform. It will help users search for local businesses in a given area of interest. You can have a quick look here.
PPC AND ADVERTISING
“Never let ads write checks [cheques – tut 😉 Ed.] your website can’t cash.” – Avinash Kaushik
We heard through the grapevine Google Ads is rolling out new metrics which will give advertisers a better insight into where their ads appear on the search results page. Google explains the metrics currently available are not as clear as they could be, but … this is Google guys; they’ll definitely make it clearer soon enough.
Ah, let’s not forget that Google Ads also created a new workflow that informs advertisers of the best campaign types for their specific business goals. Basically, once you’ve opened the workflow and selected your goal, GoogleAds will display the matching campaign types. Cool and easy, right?
Moving on to Bing Ads. As part of their goal to continuously evolve the performance reporting experience with AI technologies, Bing Ads is delivering the power to you with their new feature Performance Targets. It will give advertisers the ability to set specific targets and track their performance on the selected metrics. High five, Bing!
On another note, LinkedIn is certainly making sure advertising on the platform is easier for users. They’ve announced a public beta release of Objective-Based Advertising in Campaign Manager. It’s a complete overhaul of the campaign creation process. Are you as excited about it as we are?
“If you’re not seeing the email channel as a money making machine, you have the wrong strategy.” – Hans Smellinckx
In our recent digital marketing news roundup, we’ve covered different spam topics such as spam ISPs, worst spam-bot countries and so forth. We will stick with this pattern for a while as spam still is very much an issue plaguing the internet.
This month, we will focus on Top Level Domain (TLD) registries which allow registrars to sell high volumes of domains to professional spammers and malware operators.
According to Spamhaus’s – Top 5 Most Abused TLDs – stats are in, as of November 12, 2018, and the TLDs with the worst reputation for spam operations are .gq (no, not the magazine!) with a badness index (BI) of 10.46 followed by .tk and .cf both with BI of 10. Forth and fifth place are held by .ml and .ga with BI of 9.78.
Phishing is considered the number one security threat that businesses are facing. It’s a tried and tested social engineering technique most cybercriminals favour for one very simple reason – it’s extremely effective.
According to SpamTitan’s – Top Phishing Lures of 2018 – stats are in and they’ll make you more vigilant on which emails to open and which to mark as spam and/or delete – immediately.
OTHER DIGITAL MARKETING NEWS WE FOUND INTERESTING
“Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes.” – Don Tapscott
There’s no rest for the wicked, it seems. SEJ reported that the popular WP GDPR Compliance plugin has a serious vulnerability which hacking bots are actively targeting. Any version that’s less than 1.4.3 is vulnerable hence, it’s highly recommended to update – now.
All the iOS users will be happy to hear Twitter has rolled out a redesign of its iOS app making it more convenient to users who hold their devices one-handed.
If you’re excited about the possibility of getting yourself a foldable smartphone, we suggest you start saving. Or dip in your kid’s college funds. According to the Verge, Samsung announced such a wonder would be unveiled in March 2019 bearing the name Galaxy F. The exclusive device will have a price as high as $ 1,770. We heard Chinese company Royale unveiled its own version of a foldable phone. Huawei is also expected to launch a similar device next year.
Let us know what digital marketing news topics and areas you would like us to look out for in the future. Write your requests below, we’ll keep an eye out (or two) so you don’t have to – and all for FREE, of course.
In the meantime, you can take a look at our blog for more digital marketing news, social media marketing, business growth tips and tricks plus, of course, all things email marketing.