Our email industry news roundup delivers the most essential updates and news straight to your inbox.

In this email industry news roundup, we cover Litmus’s update to State of Email Report, MailChimp’s sneaky pricing policy change, last weeks’ Gmail security alert email blast and Google tracking your purchases through Gmail.

In this article, we’ll cover the following most recent email industry news:

  1. 2019 State of Email Report [Updated]
  2. MailChimp’s sneaky new way of charging its users
  3. Gmail’s “new device signed in” alerts
  4. Google is tracking your online purchases with the help of Gmail inbox

Let’s dig in.

2019 State of Email

Way back when in February, we told you about our friends at Litmus publishing their 2019 State of Email report which purpose was and still is, to aid businesses to get a comprehensive look at the must-know data, trends, and innovations which will shape the email industry in 2019; as well as help them with building a successful email program.

2019 State Of Email Report (Source: Litmus)

A few months later, Litmus updated the report with up-to-date insights on AMP for email, GIF support in Outlook and email industry news from the first few months of 2019. The updated report gives businesses full access to the data, resources, and actionable advice that will keep them at the forefront of email innovation. You can find the full updated report here.

MailChimp – Forever Free?

Email Experts suggest users should find a better alternative to MailChimp due to the pricing policy change (Source: MailChimp)

The old MailChimp rose to popularity due to its inexpensive and effective ways which small and medium enterprises could use to achieve their email marketing objectives. However, it seems the service provider has found itself in a frenzy over its new pricing structure.

With its new update, the supposedly free tool will begin to charge its users in a different – and rather sneaky – way. According to an email blast sent by the company, they will no longer determine the monthly charges of a user based on subscriber counts (a common standard among email services). Instead, contrary to standard industry practice, MailChimp will now charge for email unsubscribers as well as subscribers. For more details, you can check MediaPost and Z6 Mag.

This change does raise some questions though. For one, are SMBs which want to focus on email going to be forced into scaling up into full omnichannel marketing? Second, will it raise privacy issues? By deleting unsubscribes you can avoid paying for them, but that might get you into trouble under GDPR.

I suspect we haven’t heard the last of this.

Gmail Freaks Out Its Users

Have you ever gotten a ‘new device signed in’ notification? Of course, you have, if you’ve used one to sign in yourself. But what about a notification when you haven’t used a new device to actually sign in? It’s a pretty freaky message to get, right?

Last week (Monday, 20 May to be precise), Gmail mistakenly sent a security alert to multiple users notifying them that an unknown device had signed into their account.

The number of users affected was unknown. Though, according to a G Suite admin who chose to remain anonymous, the issue has spread wide enough for Google to issue a notification about it.

Gmail’s initial security alert message (Source: Rachel Kraus/MASHABLE)

So, we have good news and bad news. The good news is if you received the security alert message you can breathe easy-ish simply because the alert doesn’t necessarily mean that someone has accessed your account. Phew. The bad news, Google is describing these messages as a ‘service issue’ which means a kind of an internal error. More details can be found here.

Resolved or not? I would advise you – with or without such a security alert – to change your password right away. And, Google seems to be of the same opinion and advice as me.

Google Is Using Gmail To Track Your Purchases

Google tracks your purchases through Gmail (Source: CNET)

It seems Google is keeping track of your online purchases thanks to the confirmation emails which are sent to your Gmail account. Every time a store sends a confirmation email, Google adds it to your list of purchases.

CNBC discovered that Gmail users can click to see a list of their purchases which seems to go back five years and evidently, it’s all stored in a Google Account page no one knew about.

Google said the purpose of this is to help its users keep track of everything they’ve bought in one place. Yet, people are seeing this as an invasion of privacy. How do you feel about it?

Final Thoughts

If you have any suggestions or ideas what email industry news topics you would like us to look out for in the future, write your requests below. We’ll keep an eye out (or two) so you don’t have to – and all for FREE, of course.

In the meantime, you can take a look at our email marketing blog for useful email advice, tips and tricks. We will also keep you up-to-date with the most recent social media news, search engine news, PPC & Ads news as well as other digital marketing news we found interesting.

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Adi Angelova

Author Adi Angelova

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