How many businesses do actually use DMARC records? What’s all the fuss about Gmail’s upcoming upgrade? What would it entail? Would all users have access to it or just G suite ones?


“A bad email reputation is like a hangover: hard to get rid of and it makes everything else hurt.” – Chris Marriott

In this article, we’ll cover the following email industry news:

  1. A study about the utilisation of DMARC
  2. Google’s attempt to take down Microsoft and Slack with Gmail’s coming upgrade

Let’s dive in.

[Study] The Number Of Businesses Using DMARC Exceeds 1 Million

A study by Valimail – a cybersecurity firm – has been tracking the use of DMARC across millions of domains since 2017 and now, it has recorded that the number for domains with DMARC records has exceeded 1 million – up from close to zero four years ago.

As much as the company states this is a “significant milestone”, the overall enforcement effectiveness rate is only 13.9% which means that 86.1% of businesses are vulnerable to spoofing.

The study also shows that among Fortune 500 DMARC records, the enforcement rate has jumped to 30%. However, 79% of Fortune 500 domains can still be spoofed since they either have no DMARC record or are using DMARC just for monitoring – ‘monitor mode’.

Unlike most of the US government domains who are protected from spoofing by DMARC (thanks to Homeland Security who mandate it), almost no businesses are actually achieving such high results. Most actually deserve a ‘C’, best case scenario a ‘D’ when it comes to using DMARC. Take a look at the enforcement rates by sector – 

1) billion-dollar public companies – 14%;
2) global banks and financial services – 21%;
3) Fortune 500 – 21%;
4) global media companies – 10%;
5) global technology – 19%;
6) US federal government – 73%;
7) US health care – 11%; and
8) US utilities – 8%.

Wondering why the rates are so low? According to the study, “too many organisations find it difficult to reach DMARC enforcement due to the complexity of their email ecosystems and the fear of accidentally blocking good senders when moving to a more restrictive policy.”

If you are interested (which you should be!) in reading the full study, you can download it here.

Gmail Has A Huge Upgrade Coming Up

A major Gmail for G Suite upgrade is coming our way. According to a recent announcement, Google has finally revealed its vision of turning Gmail into the best ‘home for work’.

The company’s move to integrate its core tools such as video, chat, email, files and tasks aims not only to rival Microsoft and Slack but also, to provide a better environment for users to work from – considering the current COVID-19 pandemonium – as well as to have everything easily accessible within one place – Gmail.

The apps that will be coming to Gmail are Meet, Chat, Drive, Docs/Sheets/Slides and Tasks with individual functionality remaining unchanged except for Rooms which will be elevated into a proper competitor for Slack. The company is planning on making Rooms “an even better solution for long-term projects” with simultaneous access to all the other apps. To top it off, users won’t even have to exit Gmail’s web app in order to edit a document, they’ll be able to do it directly within Gmail.

Currently, this awesome ‘integrated workspace’ will only be available to G Suite customers, however, admins can sign up for early access to NextGen Gmail. A wider enterprise availability is expected to be introduced this year, as well. 

Final Thoughts

Do you have any suggestions or ideas about which email industry news topics you’d like us to look out for in the future? Write your requests below. We’ll keep an eye out (or two) so you don’t have to – and all for FREE, of course.

EmailOut offers the most generous email marketing software freemium product for professional micro-businesses and SMEs across the globe coupled with the very best rates for large volume corporate senders. Take a look now.

Professional Email Marketing | Powered by EmailOut.comOpen your Unlimited Sends one-month free trial today – after your first month with us you can switch to our FreeForever account giving you 12,500 sends to 2,500 contacts each and every month for free, forever. Corporate email marketing? Contact us.

Free Email Marketing Software by EmailOut.com
Adi Angelova

Author Adi Angelova

More posts by Adi Angelova

Leave a Reply

[EmailAddress]
[EmailAddress]
[EmailAddress]
[EmailAddress]