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In this email industry news roundup, we cover a register of 100 known spam senders and spam services, the ongoing GDPR saga and the fines within the first year and a new Gmail confidential mode feature for G Suite users.

In this article, we’ll cover the following most recent email industry news:

  1. Spamhaus’s ROKSO database – 100 known spam operations to be aware of;
  2. GDPR – fines and business’s awareness; and
  3. A confidentiality feature for Gmail.

Let’s dig in.

Gmail’s Confidential Mode

In March, Google announced the launch of Gmail confidential mode – in Beta. G Suite even sent an emailout about it to its users. Yay.

Two months later, we heard that the feature will become generally available (GA) from June 25, 2019 and will be set to ON by default for all domains with Gmail enabled.

What is Confidential Mode? It is a powerful tool which comes handy at work if you are sending emails with sensitive information. It lets you set an expiration date for your message, which cuts off access when the set date arrives. Simply, it helps protect from unauthorised access and the recipients do not have the option to forward, copy, print or download the content or attachments.Email Industry News: What Caught Our Attention This Month | EmailOut.com - free email marketingGmail users with personal accounts have been able to use this feature since Gmail’s mid-2018 redesign. How? Simply by clicking on the locked clock icon on the right side of the ‘Send’ button. The icon will be located in the same place for business domains once confidential mode launches. How would users know it’s active? Your message window will have a blue header and a warning near the bottom of the compose window letting you know the content will be protected.

Ah, if you don’t take action before June 25, don’t’ worry. As we mentioned, the feature will be automatically turned ON for all users.  To read more about Gmail’s Confidential Mode visit G Suite Updates blog or read G Suite Admin Help article.

The GDPR Saga

It’s only been a few days into its second year and GDPR is continuing to produce headlines – and some cash.

Most of the GDPR fine, during the first year, have been small. However, 9to5 Mac reports that fines totalled €56 million, with more than 200,000 investigations, 64,000 of which were upheld. Out of those €56 million, €50 million was a single fine against Google. The penalty was imposed by the French Data Protection Commission for Google’s alleged lack of transparency about its use of data to serve personalised advertising.

The remainder was made up of small fines, many of which in the low thousands. Though, there was one exception – €600,000 fine imposed on Uber by the Netherlands for failure to report data breaches within the required 72 hours.

Shred-it announced that 72% of the UK’s SMEs claim to have a positive understanding of GDPR. However, 60% say the new data privacy regulation has had either a slight impact on their business or none at all. And 8%, have no clue – at all.  

The Register of Known Spam Operations (ROKSO)

Spam has been a huge issue for most Internet users since the beginning of time. Despite the evolution of anti-spam software, such as spam filters and spam blockers, the negative effects of spam are still being felt by individuals and businesses alike.

Email Industry News: What Caught Our Attention This Month | EmailOut.com - free email marketingWhat is ROKSO? A register of spam senders and spam services that have been thrown off Internet Service Providers three times or more in connection with spamming and providing spam services and are, therefore, repeat offenders. Spamhaus believes that the known determined professional spam operations on the ROKSO database are responsible for approximately 80% of spam on the Internet.

The spam received by Internet users can be traced via aliases, addresses, redirects, locations of servers, domains and DNS setups. According to the ROKSO list, as of 10 June 2019, there are 100 known spam operations, most of which located in the United States and the Russian Federation. The UK is also on that list with only two known spam operations – Communicado Ltd. and The UK Data Company. To access the full ROKSO database click here.

Final Thoughts

If you have any suggestions or ideas what email industry news topics you would like us to look out for in the future, write your requests below. We’ll keep an eye out (or two) so you don’t have to – and all for FREE, of course.

In the meantime, you can take a look at our email marketing blog for useful email advice, tips and tricks. We will also keep you up-to-date with the most recent social media news, search engine news, PPC & Ads news as well as other digital marketing news we found interesting.

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