“Spam is a waste of the receivers’ time, and, a waste of the sender’s optimism.” – Mokokoma Mokhonoana
Are your open rates falling? Is there something you can do to prevent your e-mails being labelled as spam?
Are your emails not getting through? Fear not, we’ve got you covered. By the end of our video tutorial, you’ll be able to diagnose exactly why your marketing e-mails are being mistaken for spam and how to fix it.
Emails Not Getting Through? 4 Ways to Fix It!
Are your marketing e-mails mistaken for spam? So frustrating! In this video, we’ll show you where you’re going wrong and what you can do to fix it.
Number One: Only email people that want you to
Don’t buy email lists, don’t sign people up without permission, and do let people unsubscribe if they want. If people don’t know who you are, they’re likely to delete your e-mails without opening them. Filters label you as spam, and then you’re really in trouble!
Number Two: Segment your lists
When people sign up, ask questions about who they are and what they’re interested in. Then you know which emails to send to which people. Your subscribers only get relevant stuff, open rates go up, and, by all means, you stop getting flagged as spam.
Number Three: Spring clean your email list
If some people never open your emails, take them off your list! Low open rates put a black mark against your name in the spam filter hive mind.
Number Four: Let people reply
One thing spam filters look out for is the number of replies you get to an email. If you don’t get any, that suggests you’re spam. Instead of a do-not-reply email address, use something like firstname.lastname@example.org. Make it clear people can reach you that way to encourage replies. Easy!
With this advice on why are your emails not getting through, you’ll see your spam score improve dramatically. For more great email marketing tips, check out EmailOut.com/blog. Ah, don’t forget to check out our article on avoiding spam filters, too.