Facebook welcomes GIPHY to the family.
Facebook spent approximately £330 million ($400 million) on its acquisition of one of the most popular GIF-sharing platforms – GIPHY.
In their announcement, the company declared GIPHY will be ‘tying the knot’ with the Instagram team and the GIPHY library will be integrated with not only Instagram but also Facebook’s other apps.
In addition to Facebook’s announcement, GIPHY published their own reemphasising its commitment to being openly available to developers –
“And for our API/SDK partners and developers: GIPHY’s GIFs, Stickers, Emojis, etc. aren’t going anywhere. We will continue to make GIPHY openly available to the wider ecosystem.”
Ah, and let’s not forget that Facebook is already facing a huge blowback due to previous acquisitions meaning that this particular deal, no matter how small in comparison, might sound the antitrust alarms in regulators. After all, the company is currently under investigation by federal and state lawmakers for antitrust violations.