What is Facebook Shops and how will it help businesses?

The COVID-19 pandemic completely changed the way people shop. An estimated 85% of people worldwide are now shopping online. Thus, Facebook’s decision to make shopping easier and empower people by introducing a new dedicated Shops option in its app. 

According to the company, “Facebook Shops makes it easy for people to find products from businesses they love, discover new ones and make purchases – all in one place.”  Furthermore, in the upcoming weeks, all eligible U.S. businesses will have the opportunity to utilise this new feature. 

In addition to the customisation features and messaging, Facebook Shops will also include the following features  – 

a) new design layouts for single or multiple products;
b) real-time preview of collections as per design;
c) the option to automatically create new Shops for new sellers; and
d) new insights to measure results.

The new messaging button in Facebook Shops will allow shoppers to directly message businesses via Messenger, WhatsApp or Instagram Direct. Moreover, users will also be able to view products within a chat. They can even share the product directly with friends and family to ask for their opinion before finalising the purchase. Additionally, Facebook will also make it possible for people to sell products during a live stream.

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