Are you looking to repurpose your brand’s video assets?

“Social media is about the people, not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

Facebook first started testing its Smart Cropping feature for video editing back in March. Now, as Matt Navarra reports, Facebook has finally made its Smart Cropping feature available worldwide. 

How does it work? Smart Cropping uses machine learning to pinpoint areas that are of most interest within your video and then suggests auto-edits based on the results.

Facebook’s statement about Smart Crop – 

“Smart Crop is a tool within Creator Studio that will reframe and size the aspect ratios of your videos from 16:9 horizontal video to either 1:1 or 4:5 for feed. This feature optimizes for the main subject in the content, keeping the main subjects centred and in-frame.”

The benefits Facebook Smart Cropping offers are – 

  • saving time when reframing the size of videos manually,
  • reducing the amount of work involved in optimising videos, and
  • witnessing a potential increase in video performance.

Interesting fact: Facebook uses similar technology with Smart Cropping and its Portal device which automatically pans & zooms a person as they chat making sure they are always in frame. 

If you work with a lot of video content for your business’s Facebook page, Smart Cropping could be a worthwhile experiment.

Availability: The new Smart Cropping feature can be found in the Creator Studio under the “Upload Video” section of the post creation process.

Final Thoughts

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Adi Angelova

Author Adi Angelova

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