At the end of June, Facebook has changed the ranking algorithm of news stories in its main feed. 

The new updated algorithm will prioritise the ranking of original news reporting as well as demote news articles lacking “transparent authorship”. In other words, in order to recognise original news articles, the social media platform will look at different groups of articles on similar topics to determine which one was most frequently linked as the original source of information. If more stories on the same subject have been shared by multiple different publishers, the platform will boost in users’ feeds the one that’s most original. 

Additionally, articles that do not have transparent information about the publishers’ editorial staff will be demoted on the basis that the lack of transparency is a sign of poor credibility. News articles published will be reviewed for bylines or a staff page on the publisher’s website that contains info about the person reporting the news. So far, there doesn’t appear to be any additional criteria for what’s considered “transparent authorship” other than listing the reporter’s first and last name. However, the more info the publisher provides, the better.

Why would this matter? With this change on the scene, original news and reporting might see a rise in distribution. However, as a publisher, it’s important for you to remember that your articles are still subject to Facebook’s existing variety of ranking signals.

Ah, we almost forgot to mention Facebook’s update to its interface with a new type of notification which is highly likely to hurt the traffic to older pages. Simply put, this new update is similar to what Twitter did with their new prompt on retweets. Basically, Facebook will notify users when they are about to share an article which is over 90-days old.

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