What key highlights are included in the new Google Ads API version 8.0?

“Good advertising doesn’t just circulate information. It penetrates the public mind with desires and beliefs.” – William Bernbach

Early this year, on April 28, Google released Google Ads API version 7.0 and six weeks later they introduce another Google Ads API release – version 8.0.

The new Google Ads API V8.0 includes dozens of new features and numerous changes. Now, directly quoting Google Ads, here are the key highlights – 

  • Cross-account bidding strategies. Advertisers will be allowed to attach manager-owned bidding strategies to client accounts. A new resource, AccessibleBiddingStrategy, is also included. It provides a read-only view of all bidding strategies accessible to current customers.
  • Retrieving labels. Advertisers will be able to retrieve labels via the manager account using CustomerClient.applied_labels.
  • CallOnlyAdInfo: Replaced with CallAdInfo to support more capabilities of this ad type including the ability to append text after the URL displayed in the ad using fields CallAdInfo.path1 and CallAdInfo.path2.
  • Click Conversion: This function will now support cart_data for uploading conversions with the additional information on the items sold.
  • Attributes: Several new fields have been added to TransactionAttribute and UserAttribute allowing advertisers to associate more information about a sold item and a user’s purchase record when uploading user data using UserDataService or OfflineUserDataJobService.
  • Support for Smart Campaigns: The new addition will allow advertisers to create, monitor and manage smart campaign types. 

You can find the full list of features and updates in Google Ads’ API release notes.

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