The tech-giant Google published some of their Google Ads precautionary measures and insights on protecting users from ‘bad ads’.
“Since the beginning of the COVID-19 outbreak, we’ve closely monitored advertiser behaviour to protect users from ads looking to take advantage of the crisis,” says Scott Spencer, Vice President of Product Management, Ads Privacy and Safety.
We work hard every day to protect our users and enable a safe ecosystem for advertisers and publishers. In 2019 we blocked and removed nearly 2.7 billion bad ads – that’s 5,000 per minute. Learn more. https://t.co/ZpchrXSqiz pic.twitter.com/kbCKrsYFr5
— Google Ads (@GoogleAds) May 1, 2020
According to the blog post, Google Ads have blocked and removed 2.7 billion bad ads in 2019 (that’s more than 5,000 bad ads per minute) and suspended nearly 1 million advertiser accounts for policy violations. On the publisher side, the company stated they’ve terminated over 1.2 million accounts as well as removed ads from over 21 million web pages. This is a 17% increase on the 2.3 billion bad ads Google removed in 2018.
Google has also revealed the ways it’s preventing fraudulent ads related to the COVID-19 crisis. According to Scott, Google Ads have “blocked and removed tens of millions of coronavirus-related ads over the past few months for policy violations including price-gouging, capitalising on global medical supply shortages, making misleading claims about cures and promoting illegitimate unemployment benefits.”