Google Ads enables audience sharing for manager accounts which will makes it easier to share audience lists across all accounts.
You can now opt into continuous audience sharing, which means any remarketing lists you create in your manager account will be shared with your existing and future sub-accounts. ➡ https://t.co/8Ue0RzVG2h
— Google Ads (@GoogleAds) February 18, 2020
Before, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel. When opted-in to continuous audience sharing, any remarketing lists created in a manager account will be automatically shared with all existing and future sub-accounts.
Sub-accounts cannot yet share audience lists with manager accounts. However, that’s an option that will be available in the coming months.
Why should you care? As Google puts it, “whether your goal is to increase sales or drive brand awareness, remarketing to people who have already engaged with your website can help you grow your business.”