Google Ads is decreasing the timeline for identity verification.

Last month, we told you about Google Ads requiring all advertisers to verify their identity as part of their major expansion of the ad transparency requirements.

Well, we found out that the company has updated its policy on the matter and is now shortening the time frame in which businesses are required to submit their documentation. 

The overall time frame is still technically 30 days. However, the changes affect what happens within that timeline. Previously, it was said business will be notified about submitting docs for verification and if that hasn’t happened within the 30 days, ads would simply stop running. Now, the whole verification process still remains 30 days, however, businesses will have 21 days to submit the verification. If they don’t, they will receive a 7-day warning before their ads stop running.

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