Google expands its search listing format to web-based queries.

In May 2019, Google unveiled a new look for its mobile search listings including brand icons and more prominent domain listings – which are designed to help provide more clarity around the sites that users are connecting with via search.

Now, Google expands its search listing fromat to web-based queries as well. 

According to Google, “the format puts a site’s brand front and centre, helping searchers better understand where information is coming from, more easily scan results and decide what to explore.

In addition to brand icons which are located on the left of the domain listings – in each result, the format for Google ads has also been updated, with a bold ‘Ad‘ notifier next to the top paid result.

Why do we care? The change is important to note for digital marketers as it may provide a new opportunity for businesses to better establish their branding via search. However, in order to capitalise on it, businesses need to ensure that their site icon – or favicon – is up to date.

In itself, the update is not a major, functional change. Yet, those favicons stand out in desktop search queries and given that around 90% of searches handled on desktop PCs come via Google, it’s definitely worth taking note and optimising your listing wherever possible.

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