Will an email be Google My Business users only notification about their listing’s suspension?

As a result of a new EU law that was recently introduced, Google will now begin notifying Google My Business (GMB) account owners of local listings suspensions by email. However, as shown in the example below, there are no explanatory details behind the reason for the listing’s suspension.

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In the past, for a business to find out if their Google My Business listing was suspended, they had to sign in into their GMB account. Another way to notice was decreased call volume, web traffic and conversions.

According to our friend and GMB specialist Ben Fisher, hard suspensions (where the listing is removed completely from Google Search and Maps) are “the most common type of suspension”. While soft suspensions (where the listing is left online but the owner can’t manage it) are the least common. 

Why should you care? GMB not only allows your listing to appear in Maps but also for people to leave reviews (which earns trust), message you directly and increase traffic and sales but most of all, it’s also cost-effective. Suspensions are and have been the source of a substantial amount of frustration for quite a lot of businesses. Useers must make sure their Google My Business listing is compliant and within the guidelines. However, if you receive such email notification, go through the guidelines again; make any necessary changes; and, request for your listing to be reinstated.

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