Google My Business (GMB) has introduced a set of COVID-19-related health and safety attributes for listings.
— Andrew Bullimore (@bullimore_bully) September 10, 2020
Attributes in GMB profiles are designed to grab the attention of ‘searchers’ by highlighting important information and service offerings, as well as, help people make more informed decisions.
The new health & safety attributes GMB users can choose from are –
a) appointment required;
b) mask required;
c) staff wear masks;
d) staff get temperature checks; and
e) temperature check required.
These attributes will provide not only clarity but also potential reassurance to customers that businesses have safety protocols in place. Additionally, the new attributes will also become a part of Google My Business’s expanding list of new attributes added as a direct response to the ongoing COVID-19 pandemic.
Why is this relevant? Since Google My Business business attributes are category-dependent, these new health and safety attributes might not show for all categories. The key point is that local retailers and merchants utilising these attributes can potentially see more engagement and an improved customer response rate. Customers want to do business with merchants who make health and safety a priority and offer assurances their stores are safe to visit.