What new label did Google My Business release?

After months of testing, Google My Business has quietly launched the new “years in business” label. It does exactly what it says – shows searchers how long has your business been operational.

Digital Marketing News: Facebook, Google Search, Ads & GMB | EmailOut.com

To have this label appear on your listing, you first need to set an opening date in your GMB profile. Google‘s made it even easier by explaining how here.

Initially, the company started testing this back in September 2020, followed by a more broad roll out in November 2020 and now, in February 2021, google finally decided it’s time to remove the training wheels and officially announce the “Years In Business” feature release.

The reason you should care. Since the feature allows searches to see how long you’ve been in business, it will also help potential clients trust your business and click-through subsequently leading to conversions – i.e. sales/subscriptions/etc.

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