When can we expect the release of the Google Page Experience Ranking update?
Back in May, Google announced a new ranking algorithm, named Google Page Experience, designed to ‘judge’ web pages based on “how users perceive the experience of interacting with a web page”. Essentially, if Google thinks users on your website will have a poor experience on your pages (measured by the Core Web Vitals), those pages may not rank as high as they are currently.
On November 10, 2020, Google has finally announced they’ve set a launch date for this update and it is roughly a year after the initial announcement.
We’re announcing that page experience ranking signals for Google Search will launch in May 2021. This will combine Core Web Vitals and previous UX-related signals.
Learn more: https://t.co/OrrR8LDl1a
— Google Search Central (@googlesearchc) November 10, 2020
The update will combine Core Web Vitals and previous UX-related signals such as mobile-friendliness, safe browsing, HTTPS security and intrusive interstitial guidelines. In addition to the update, Google will also test multiple ways to display a ‘visual indicator’ in search results. The goal is to inform searchers if a specific result is expected to deliver a good (or great) experience.
To prepare for these upcoming changes, Google has released various tools such as Core Web vitals Report (previously the Speed Report); PageSpeed Insight; and, Lighthouse that publishers can take advantage of to begin improving their page experience.
The impact of this update on rankings is not yet clear. However, SEO experts expect a relatively minor impact since many of the Google Page Experience signals already factor in Google’s search algorithm.