When can we expect the release of the Google Page Experience Ranking update?

Back in May, Google announced a new ranking algorithm, named Google Page Experience, designed to ‘judge’ web pages based on “how users perceive the experience of interacting with a web page”. Essentially, if Google thinks users on your website will have a poor experience on your pages (measured by the Core Web Vitals), those pages may not rank as high as they are currently.

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On November 10, 2020, Google has finally announced they’ve set a launch date for this update and it is roughly a year after the initial announcement.

The update will combine Core Web Vitals and previous UX-related signals such as mobile-friendliness, safe browsing, HTTPS security and intrusive interstitial guidelines. In addition to the update, Google will also test multiple ways to display a ‘visual indicator’ in search results. The goal is to inform searchers if a specific result is expected to deliver a good (or great) experience.

To prepare for these upcoming changes, Google has released various tools such as Core Web vitals Report (previously the Speed Report); PageSpeed Insight; and, Lighthouse that publishers can take advantage of to begin improving their page experience. 

The impact of this update on rankings is not yet clear. However, SEO experts expect a relatively minor impact since many of the Google Page Experience signals already factor in Google’s search algorithm.

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