Google is working on a way to combine users’ data from Google Search Console and Google Analytics together in one reporting system accessible from either service.

This new feature is called Google Search Console Insights and it’ll give users deeper reporting regarding the performance of their website and all its pages. That includes –

a) overall page views;
b) pages views for individual pages;
c) overall average time spent on the website;
d) average time spent on individual pages;
e) traffic to your website from organic search vs social vs direct traffic;
f) top referring links from other websites;
g) newest referring links;
h) social media traffic broken-down by platform; and more.

As much as users have been able to see their Search Console data since 2011, they have not yet been able to see any of the Google Analytics data within GSC. This new feature will change all that bringing Google Analytics data directly into the GSC reports. However, keep in mind, the feature has not been officially announced and is still in the testing stage.

Why does it matter? GSC reports tell you all about what visitors see on your website from Google Search. However, to see what happens once a visitor hits your site you have to navigate to Google Analytics. Thus, this whole new integration between the Search Console and Google Analytics is super helpful, as well as time-saving, for all users and it’ll also provide all your analytics in one place and see your data in new ways.

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