What’s new with Google Search Console Performance reports?
Google Search Console (GSC) announced a couple of improvements to the Performance reports which will give marketers more ways to slice and dice organic search data.
The improvements include –
- Regular expressions. For the past year or so, marketers and SEO experts have been anticipating GSC to support regular expressions and it finally happened. For those wondering, regular expressions (a.k.a regex) is a way to perform advanced search & replace for strings of words or characters. This new filtering data approach will help create a more complex query and page-based filters. Example from Google –
Let’s say your company is called “cats and dogs” but is sometimes also abbreviated as ‘cats & dogs’ or even ‘c&d’. You can use a regex filter to capture all of your branded queries by defining the regex filter: cats and dogs|cats & dogs|c&d.
- Revamped Comparison Mode. You probably already use “Compare Mode” to answer comparison-based questions. However, previously, if there was more than one metric selected, the comparison column with relative differences (in %) would be missing. This is a thing of the past now. Google has finally improved the data filtering within the Comparison Mode to fully support cases where more than one metric is selected.
The reason you should care. Marketers and SEO experts will be able to gain more insight and dig deeper into their Google Search Console organic search and traffic data.