Google is sending email alerts through its Search Console to notify site owners about traffic spikes for specific pages.
“One of your pages is trending in Search for…” ?
— Juan González Villa (@seostratega) February 23, 2020
The email’s subject line reads “One of your pages is trending in Search for https://website/”, followed by the email copy showcasing a number indicating the page’s average daily clicks over the past few days.
The email notification will present the percent increase in daily clicks compared to the usual average in order to demonstrate the significance of the spiked number. The company will also attempt to explain why the increase in search clicks has occurred by offering several possible explanations.
GSC has sent out similar emails in the past alerting the site owners to either spike or drops in weekly search traffic. However, what makes these email notifications different is that they alert the site owners about traffic spikes much faster.
Google’s John Mueller addressed these emails on Twitter, stating they’re only sent out when there’s useful information to share. Thus, site owners will not receive one of these email alerts unless a page is generating higher-than-average clicks from search results.
It’s important to note that these email notifications will only be sent for traffic spikes from organic search results; that’s all GSC is designed to measure. Note that GSC will not send emails alerts about traffic spikes from other sources – ex. referral traffic from social media.