Where did Google Search Features Snippets go?
Last year, Ahrefs described Google’s intense rollout of Featured Snippets as a “featured-snippet-geddon”. In fact, a 2020 Ahrefs study stated that approximately 14M out of 112M keywords in its US database had Features Snippets in their SERPs.
However, all that seems to be changing.
According to Barry Schwartz, starting February 18, SEO experts and tool providers began noticing a significant drop in the number of Featured Snippets showing in Google Search results.
Despite all these SEO tools tracking different keywords, all of them are experiencing a decrease in the number of Featured Snippets in SERPs. Currently, the reason for this drop is uncertain. It might be a Google bug in which case things will bounce back. Or, it might be an intentional change at Google’s end.
If the majority of your website traffic comes from Featured Snippets, this issue can potentially impact your website traffic. Thus, make sure you are monitoring your analytics. If Google is not showing any Featured Snippets but you are still ranking okay – you’ve got nothing serious to worry about. However, according to Schwartz, “if you are ranking low, you’d want to ensure the appropriate structured data is added for Google to richen up your results.”