Could it possibly be true? Will retailers really have the opportunity to run Google Shopping Ads for free in Search results?
In April, Google announced that product results on the Shopping tab in the US will consist primarily of free listings. This particular change has already witnessed a significant increase in user engagement.
Now, two months later, the company announced it will allow retailers to run free shopping ads in search results. Altogether, these two updates combined provide a lot of free promotion just at the fingertips of retailers, don’t they?
Why does it matter? Being able to publish free ads in the Shopping tab have resulted in significant growth in engagement between customers and merchants. With these free listings in Google Search, the company is democratising access to digital ecommerce which will benefit both shoppers and merchants offering more choices across the board.