Google Web Stories? What has it got to do with WordPress?
“The best place to hide a dead body is the second page of Google.” – Anonymous
In February 2018, Google announced an Instagram-like feature called AMP Stories which was later (May 2020) rebranded as Web Stories.
This visually rich, mobile-focused content format allows publishers and advertisers to post tap-through pieces linked to from anywhere on the web. While Stories on Instagram, Snapchat, Facebook and Twitter must be viewed within the respective social media’s ecosystem, Web Stories are pretty much like any other piece of content published on the Internet.
Since Web Stories was first launched, Google has worked tirelessly to improve the WordPress plugin. However, when it came down to embedding freshly crafted Stories, many publishers struggled to figure things out. Fortunately, with the release of the newest Web Stories Editor for WordPress version, publishers now have an uber-easy way to embed their awesome and creative Web Stories on their website. Or, if they like, embed Web Stories from other sites.
The Google Web Stories updated plugin offers three ways to add Web Stories to your site –
By integrating Google Web Stories into your content strategy, you will be able to –
- take advantage of original and third-party content to improve the quality of your content strategy
- “diversify your traffic sources by combining organic traffic from both search results and Discover with direct traffic from origin and social sharing”
Wouldn’t it be awesome to dominate Google search results first page with both great Web Stories AND traditional web content?
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