Is your Google My Business listing experiencing a drop in impressions due to the COVID-19 pandemic? Don’t worry, you are not alone.
A study, conducted by our friends at Reputation.com, of 81,000 Google My Business (GMB) listings – across several industries and U.S regions – found out that impressions are experiencing an average 59% drop across all verticals.
Furthermore, the report revealed that clicks related to actions such as driving directions, calling a business and visits to websites are down by a total of 37%. With such a drop, the challenge for small businesses to make every impression count has become harder.
Despite impressions and clicks experiencing a decline, GMB listings still play a vital role amid the COVID-19 crisis. Why? Because people have not stopped using GMB and by keeping your listing updated, you are ensuring they will learn about your business even during the pandemic. Besides, according to the report’s data, people searching for a business tend to engage with it either by calling; or, visiting the website.