7 Ways You Can Build an Email List
Does your business have an email list yet? If not, you need to build one right away. Keep reading to learn how (and why it’s so important).
Once created, adding an incentive to encourage people to subscribe to your business email lists can push them over the fence from being unsure to signing up.
“Having an email list which is regularly serviced ensures reliable ownership of customer communication” – EmailOut.com
Why should you build an email list? Did you know that there are four billion daily email users around the world? While you might hear a lot of marketers putting emphasis on things like video campaigns, webinars, and other new ways to reach customers, email marketing is still the strongest and most viable marketing tactic for businesses of all sizes and it all starts with an email list.
There are countless different ways that you can motivate people to sign up. Your particular company, brand image, and the audience will help you determine which of these 7 ways are the most appropriate email list building techniques for you to use.
Email List Building: Why It’s Important
How to Build an Email List:
- Your Website
- Your Social Media Channels
- Your Email Signature
- Discounts and Offers
- High-Quality Content
- Exclusive Promotions and Early Access
Plus further reading…
According to many studies, email marketing generates $42 for every one dollar that is spent. That means that there is a 4200% ROI for email marketing, which makes it one of the most effective marketing tools in your arsenal.
An awesome email marketing campaign won’t do you much good, though, without an equally impressive email list.
Are you wondering how to build an email list? Are you still not convinced why you actually need one? Let’s take a look at everything you need to know.
Email List Building: Why It’s Important
Email marketing is one of the most effective channels of communication available to marketers today. However, in order to use this tool to its full potential, you need to have an email list that is both large and filled with high-quality leads.
Building a business email list is an important aspect of marketing in the modern world. When you have an effective email marketing campaign, you can help get your services and products seen by more people – and the right people. If you focus your energy on list building, you can increase the number of prospects who see what you have to offer and decide to follow through and buy it.
Email list building is not something you do once and then forget about, though. It is a constant process throughout the life of your business.
This is because your email list needs to stay fresh and up to date. People’s email addresses eventually become invalid or they switch companies and their work email changes. By continually working to build your email list, you can work against the natural process of email list decay.
How to Build an Email List
Part one of building an email list is creating simple opportunities for people to subscribe. There are a number of different ways you can do this, which we have outlined below.
1. Your Website
Your website is the central hub of your brand online. Including a subscribe form can be the perfect way to build your email list if many of your customer interactions occur online.
For example, if your business sells products or services online, you capture email subscribers through checkout forms and/or email signup. Since people are already entering their information in order to make a purchase, you can simply include a small tick box that allows them to join your email list.
You can also capture subscribers through your contact form. Again, you can include a tick box that allows people to signup for your email list. Since they are contacting you, they are promising leads that are interested in what you are offering already.
It’s increasingly common for brands to run blogs to help build up their brand. You can add a subscribe form here, which can help you gain the addresses of some of your most valuable readers. People who subscribe to your blog tend to share content and comment on your content three times more than other users.
2. Your Social Media Channels
Have you already built up a following through your social media platform pages? If so, there’s an opportunity to convert your followers into email subscribers. You can simply link out your subscriber form with some consistency to help give people the chance to get on your list.
If you have an active Twitter page, you can also use their Lead Generation Cards. These are links that you can use in your tweets that let people subscribe right from Twitter. It makes the whole process simpler by entering the individual’s username, name, and email address automatically.
You can also reply to people who tweet about your brand and send out a tweet promoting your email list.
Some businesses have a lot more contact with their customers in person than online. For example, retail stores, bars & restaurants are constantly interacting with their customers IRL. Therefore, brick and mortar businesses might find that there are other tactics that are more effective for building their email list.
For one, you can place a subscribe form right in your store. You can do this with a pen and paper or you can use a self-refreshing sign-up form on an iPad to allow people to enter this information digitally. The latter is certainly more convenient, as you will have to manually update your email list if you go the old-fashioned route.
You can also ask at the point of sale if customers would like to join the email list. You might consider offering a small discount on their purchase in order to incentivise them.
Another option is to collect business cards. This can help avoid the issue where people don’t want to spend the time filling out their contact information. Consider providing a container of some kind for people to place their business cards in order to subscribe to your list.
4. Your Email Signature
Lastly, the obvious capture mechanism which is often overlooked, you can also add an opportunity to subscribe to your email list from your email signature. This is a great way to advertise your newsletter to people with whom you are already highly engaged.
5. Discounts and Offers
If you sell products or services online, you can offer value-added offers or discounts to incentivise people to join your email lists. People love to save money, and offering a discount can both encourage them to make a purchase and to sign up to your email lists.
6. High-Quality Content
If you are using content marketing techniques such as blogging to attract people to your site and brand, then use the incentive of awesome, relevant content to encourage them to join your email lists.
When people learn that you are creating unique content that they can’t find elsewhere, they’ll want more. You can either have people sign up to your email lists in order to be informed when there is new content posted or you can entice them with exclusive content only available via email if they sign up.
(Have you been meaning to learn more about behavioural email segmentation? Check out this helpful article.)
7. Exclusive Promotions and Early Access
People can also be incentivised to join your email lists if you offer early access and exclusives. However, this strategy is most effective if you have already built up a good number of loyal followers already.
Highly recommended further reading:
1) Email Subscribers: 7 Tried And Tested Ways To Get More
2) 5 Ideas for Building Your Email List (Without Buying Them!)
3) Psychographic Segmentation and Email Marketing
4) Email List Cleaning: What, When, Why and How
5) The Ultimate Email Preflight Checklist
Free Email Marketing Software to Revolutionise Your Marketing Efforts
As you can see, investing in building an email list is an essential part of modern marketing. There are countless ways that you can encourage people to sign up for your list, therefore helping to generate more sales and a stronger company.
At EmailOut, we’re here to offer a fresh approach to email marketing. Our software is free for life, giving you powerful tools without irritating you with restrictions or sneaky upsells. You can register for your free account here.