How to Build an Email List: Part Two

Adding an incentive to encourage people to subscribe to your business email lists can push them over the fence from being unsure to signing right up.

(Have you read Part One yet? If not, check that out first, here.)

“How to write a good email: – 1. Write your email  – 2. Delete most of it – 3. Send” – Dan Munz

There are countless different ways that you can motivate people to sign up. Your particular company, brand image, and the audience will help you determine which incentives make sense as a part of your email list building techniques.

How to Build Email Lists: Part Two

  • Discounts and Offers
  • High-Quality Content
  • Exclusive Promotions and Early Access
  • Further reading

Discounts and Offers

If you sell products or services online, you can offer value-added offers or discounts to incentivise people to join your email lists. People love to save money, and offering a discount can both encourage them to make a purchase and to sign up to your email lists.


High-Quality Content

If you are using content marketing techniques such as blogging to attract people to your site and brand, then use the incentive of awesome, relevant content to encourage them to join your email lists.

When people learn that you are creating unique content that they can’t find elsewhere, they’ll want more. You can either have people sign up to your email lists in order to be informed when there is new content posted or you can entice them with exclusive content only available via email if they sign up.

(Have you been meaning to learn more about behavioural email segmentation? Check out this helpful article.)

Exclusive Promotions and Early Access

People can also be incentivised to join your email lists if you offer early access and exclusives. However, this strategy is most effective if you have already built up a good number of loyal followers already.

Highly recommended further reading:

1) How to write creative email copy
2) Successful Email Marketing Strategy: 11 tips
3) All you need to know about email lists
4) Email Newsletter Service: 7 Factors to Help You Choose
5) Email Marketing Campaign Checklist (PDF version here)

Free Email Marketing Software to Revolutionise Your Marketing Efforts

Investing in building your email lists is an essential part of modern marketing. There are countless ways that you can encourage people to sign up for your list, therefore helping to generate more sales and a stronger company.

At EmailOut, we’re here to offer a fresh approach to email marketing. Our software is free for life, giving you powerful tools without irritating you with restrictions or sneaky upsells. You can register for your free account here.

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