Ecommerce is a competitive field. Sometimes it feels like your marketing emails are getting lost in the inbox jungle.
“The best time to send someone an email is immediately after they sign up to hear from you, and this is a great time to share your best content and offers.” – Matt Gratt
In this bite-sized article, we’ll show you how one simple technique can increase ecommerce sales.
Read on to discover why your welcome emails should:
- Say thank you
- Include a coupon
- Showcase your brand
- Encourage an immediate action
Let’s dig in.
Your customers will never be as engaged with your brand as they are in the first 48 hours after signing up to your email list. Do not waste that enthusiasm. Make sure that your welcome email is compelling, enticing and designed to encourage immediate action.
Here are four ways to craft welcome emails that will increase ecommerce sales and convert:
1. Say Thank You
You never get a second chance to make a first impression, as the saying goes. Don’t just take the contact details and run; take a moment to demonstrate to the subscriber that you value their business and are pleased that they’ve decided to join your network.
2. Include a Coupon
Don’t just say thank you with words, show you mean it by rewarding your new subscriber with actual discounts or perks.
The fact that you’ve waited until after the sign-up instead of using the offer as bait comes as a pleasant surprise for the subscriber, makes them instantly glad they signed up, and encourages them to start browsing products straight away.
3. Showcase Your Brand
Right now, while your new subscriber is at peak engagement level, is the time to show off the very best of your brand. Airbnb gets it exactly right in this welcome email, which combines gorgeous photos with wistful holiday planning to get new subscribers excitedly clicking through options straightaway.
4. Get the Impetus Going
The best possible way to keep up the momentum is to get your new subscriber to take an action that familiarises them with your products or creates value before they have time to lose interest.
Try to do this in a way that doesn’t push them to spend money (at least, not yet). For example, offer a feature tour, give them access to exclusive subscriber content, encourage them to download a free version of a product, or so on.
Research has shown that recipients are 42% more likely to open and read welcome emails than any other type of promotional email.
You might think you have all the time in the world to build a rapport with new email subscribers, but the truth is: you’ll probably never have a better chance of them opening your emails than you do right at this moment. Take the time to perfect that first contact. It’ll pay off.
Ready to start designing beautiful welcome emails that convert?