Limited Google My Business functionality due to the pandemic.

Google is temporarily removing a few Google My Business (GMB) features as a result of limitations caused by the COVID-19 pandemic. 

Things such as new local reviews, review replies and new Q&As, will be disabled until further notice. However, keep in mind, existing reviews, review replies and Q&As will still be visible.

Initially, a lot of local SEOs were surprised by what was happening despite the fact it was mentioned in Google’s announcement regarding the restrictions and limitations of GMB’s functionality during the COVID-19 pandemic. 

Despite Google stating its intent to prioritise “open and closed states, special hours, temporary closures, business descriptions and business attributes edits”, there were quite a lot of SEOs that were unhappy about the numerous problems within GMB. 

Furthermore, the company has stated that during this time, they’ll be prioritising critical-health related businesses meaning other businesses should expect delays for publishing new listings, claims and verifications.

However, a few days after users have spotted that GMB posts have been disabled, the company announced on Twitter they have resumed post services as of March 31. 

Why should you care? For a lot of business owners and multi-location brands having the ability to update their GMB listing in order to provide consumers with updated hours or store closure information is of crucial importance (see Google’s instructions for further details).

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