LinkedIn helps businesses capitalise on the rise of messaging by launching ‘conversion ads’.
LinkedIn is rolling out a new type of messaged-based ad aimed at providing members with more personal as well as engaging ways to interact with prospects.
The ‘Conversation Ads’ option will essentially enable users to add clickable CTA buttons that the recipients can choose from in-stream. It’ll make the Sponsored InMails more engaging – and more interactive; which, consequently, could help to drive better results.
Among the various options, the in-message CTAs can be things such as: ‘Visit website’, ‘Register for Webinar’, ‘Sign up for newsletter’, ‘See case studies’, ‘Sign up for demo’, ‘Learn more’, ‘Tell me more’, etc.
Of course, there are limitations on how many CTA buttons users can add. Therefore, this is less likely to be an issue with Conversation Ads; and, with more people engaging with messages on the platform, it could be a good option to consider.
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