LinkedIn followed suit and finally rolled out its Stories back in September 2020.
After an incredibly positive response, the company revealed whilst they were testing Stories, they were also looking for a way marketers can utilise the Stories format as a tool to reach and engage with audiences differently. Thus, LinkedIn Stories Ads came into existence. The company announced a closed beta launch with a limited number of advertisers.
“Stories Ads can help brands grow their reach with our community of more than 722m members with video and image ads. Already, we have had more than 600 advertisers activate campaigns with positive performance in clicks, views and cost metrics,” states LinkedIn.
LinkedIn Stories Ads will allow advertisers to take advantage of the platform’s wide range of ad targeting tools to focus on specific audiences and reach them with full-screen video and /or single-image ads.
As much as ads in LinkedIn Stories would be a great addition to the platform’s tool pool, don’t you find it odd that in a new ad product announcement LinkedIn has not provided any sort of performance measures for LinkedIn Stories? Yeah, they revealed the total number of users on the platform, but no active Stories stats. Why? Isn’t this exactly what advertisers would be interested in before deciding whether or not to use LinkedIn Stories Ads once they are launched broadly in 2021?