LinkedIn’s content and engagement trends amid the coronavirus mayhem provide insight to help inform the marketing community.

Like many social media platforms amid the COVID-19 pandemonium, LinkedIn has seen a big increase55% – in engagement between connections as well as a boost in the volume of content posts and messages.

In order to give its users some context, the career-oriented platform has published an overview of just how significant discussions about COVID-19 have been; as well as, the topics of professional interest derived from that. 

As much as most of the trends are what one would expect in these crisis times – ‘remote working’, ‘online learning’, etc., it’s quite interesting when you review the numbers for yourself.

Here’s a brief overview of what LinkedIn’s infographic will tell you – 

a) top trending topics have shifted significantly in relation to today’s environment

b) 32% of members publish COVID-related posts;

c) 36% of pages publish posts related to the coronavirus; and

d) 7% of companies in the IT sector mention coronavirus during company updates.

You can review LinkedIn’s content and engagement trends full infographic here.

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