LinkedIn’s content and engagement trends amid the coronavirus mayhem provide insight to help inform the marketing community.
Like many social media platforms amid the COVID-19 pandemonium, LinkedIn has seen a big increase – 55% – in engagement between connections as well as a boost in the volume of content posts and messages.
In order to give its users some context, the career-oriented platform has published an overview of just how significant discussions about COVID-19 have been; as well as, the topics of professional interest derived from that.
As much as most of the trends are what one would expect in these crisis times – ‘remote working’, ‘online learning’, etc., it’s quite interesting when you review the numbers for yourself.
Here’s a brief overview of what LinkedIn’s infographic will tell you –
a) top trending topics have shifted significantly in relation to today’s environment
b) 32% of members publish COVID-related posts;
c) 36% of pages publish posts related to the coronavirus; and
d) 7% of companies in the IT sector mention coronavirus during company updates.
You can review LinkedIn’s content and engagement trends full infographic here.