What are the new features Microsoft is adding to its Advertising Editor?
Advertisers using Microsoft’s Advertising Editor will now have access to AI-powered recommendations and campaign-level associations.
The new features aim to help advertisers with bulk campaign management as well as optimisation of campaign performance.
The new Microsoft AI-powered recommendations. Previously released as a closed beta in November 2019, Recommendations are now available globally. They can include suggestions for bid optimisation, new keywords, fixes for ad groups missing either ads or keywords and fixes for campaigns limited by budget.
Advertisers will have the option to implement recommendations directly from the Advertising Editor’s error pane or to review suggested recommendations as well as their estimated impact before executing them.
Campaign-level associations. Campaign-level associations aim to help advertisers apply and manage audience associations at the campaign level. Hence, advertisers no longer need to apply the audience targeting to each ad group and consequently change each bid boost.
The reason you should care. Automated recommendations are a way to help advertisers be in-the-know and prevent them from missing out on potential traffic. Also, both new features will help advertisers save time allowing them to focus on improving their ad campaigns.