Are you ready to promote your offers and special deals for Black Friday, Cyber Monday and Christmas?

Microsoft Advertising made available its Promotion extensions for all advertisers in the U.S. and just in time, too. The holidays are just around the corner. Promotion extensions allow advertisers to highlight a special offer or deal in their text ads, as well as, bind their deal to a holiday or special occasion. This feature is quite similar to Google Ads Promotion extensions, including the ability to choose from a list of occasions (i.e. Balck Friday, Cyber Monday, Christmas) and events. 

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Advertisers can set up Promotion extensions in three places: at the account level, at the campaign level or the ad group level. All advertisers need to ensure the landing page for their text ad includes the promo details. Thus, always make sure it is in place before you start a promotion.

Promotion extensions are highly customisable – 

  • occasion (optional) – it highly specifies what the ad is all about. Advertisers can select a holiday or a special occasion (like back to school). You can find a full list of the available occasions here.
  • promotion type and item – advertisers can specify the type of offer (i.e. sale, discount, etc.) and clarify which items (i.e. products and/or services) are included in the promotion
  • promo details (optional) – it allows advertisers to clarify the requirements of their offer (i.e. “code – emailout123” or “for orders over £20”
  • displayed start and end dates (optional) – advertisers can specify their offer’s deadline. Promos will not run after the end date, however, advertisers can choose to run their ad before the start date.

Why should you care? With the holiday season coming up, promotional offers will help you set your ads apart from the competition. Moreover, with promotion extensions now available in Microsoft Advertising, you can sync your promos across Microsoft and Google campaigns – for consistency. 

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