For quite some time Microsoft has been working on a tool to help small and medium-sized businesses better manage their digital marketing across multiple social media platforms and networks from only one interface.
It seems that the company has finally achieved its goal and is releasing the Microsoft Digital Marketing Center in open beta in the U.S. This platform will enable SMBs to manage organic social media and paid search as well as social media campaigns across Microsoft, Google, Facebook, Instagram and Twitter platforms.
Microsoft also added a few new features –
- Customer action tracking – this feature will help measure performance and tell you if users are completing the conversion actions you’re tracking on your website – e.x. purchases, lead form submission, etc.
- Search term control – the powerful AI will determine which search terms will trigger advertisers on Google and the Microsoft Advertising Network (Bing, AOL, Yahoo).
- Ad reviews – advertisers will be able to input their own text ads, however, the Digital Marketing Center will also auto-generate text ads based on the website and business categories. The new top ads reporting will not only display top performing automated text ads but also allow advertisers to modify them.
Why should you care about this? Microsoft Digital Marketing Center is the perfect place for SMBs to manage their online presence and marketing activities efficiently across paid search advertising, paid social advertising; and, organic social media management. The best part: it’s free. You pay for search and social ads, obviously, but all the management bits come at no cost at all.