Google Ads Introduces New Features For Responsive Search Ads (RSA)

What are the new features Google introduced to Responsive Search Ads (RSA)?

Google announced that it’ll introduce five new features to their Responsive Search Ads (RSA) – 

1) location insertion – advertisers will be able to add where their product/service is offered and once set up, it’ll automatically include city, state or country based on the locations of potential customers; 

2) countdown customiser – it will help advertisers promote sales and events in responsive search ads (RSA). For example, you are a mobile phone reseller; you’ve got a limited sales offer for Samsung S10+. Utilising this feature will allow you to automatically show how much time there is left on the deal;

3) copy asset suggestions – this functionality has been improved, giving advertisers the option to create more informative RSA by providing suggestions when an advertiser writes a headline or a description;

4) cross-campaign asset reporting – this feature will allow advertisers to examine more assets at once, recognising what resonates with the customers better and faster; and 

5) new recommendations – it will help advertisers improve RSA when their strength is lower ‘good’. When advertisers are checking the optimisation score, they can take a look at the recommendations. They will help identify opportunities for improvement of responsive search ads.