What are the new features Google introduced to Responsive Search Ads (RSA)?

Google announced that it’ll introduce five new features to their Responsive Search Ads (RSA) – 

1) location insertion – advertisers will be able to add where their product/service is offered and once set up, it’ll automatically include city, state or country based on the locations of potential customers; 

2) countdown customiser – it will help advertisers promote sales and events in responsive search ads (RSA). For example, you are a mobile phone reseller; you’ve got a limited sales offer for Samsung S10+. Utilising this feature will allow you to automatically show how much time there is left on the deal;

3) copy asset suggestions – this functionality has been improved, giving advertisers the option to create more informative RSA by providing suggestions when an advertiser writes a headline or a description;

4) cross-campaign asset reporting – this feature will allow advertisers to examine more assets at once, recognising what resonates with the customers better and faster; and 

5) new recommendations – it will help advertisers improve RSA when their strength is lower ‘good’. When advertisers are checking the optimisation score, they can take a look at the recommendations. They will help identify opportunities for improvement of responsive search ads.

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