How are Gmail’s new upcoming features about to affect users? Will they be the bridge Google needs to smooth relations with the EU and U.S. regulators regarding its privacy settings?

To give you more control over your information and help support compliance requirements, Google is launching new settings for Smart features and personalisation in Gmail.

Before January 11, 2021, users will have the option to “set and confirm the setting’s default values to determine how their data is used and shared.”

Starting January 11, 2021, if users have not yet set a default state, they will be asked to make a selection on their Smart Features and Personalisation settings and choose how their data is used and shared for themselves. Although you can change your settings in the Google Admin console anytime, according to Google, “you won’t be able to override your user settings once a selection is made.”

If users decide to opt-out from Smart features in Gmail, Chat, and Meets using their data, they will not be able to get the automatic categorisation (Promotions, Social, Primary tags) or use the Smart Compose feature. You can learn more about turning on/off smart features and personalisation here.

These new features are unlikely to smooth the relationship between Google, the EU and U.S. regulators who have long scrutinised the company’s privacy settings. However, they are a step in the right direction.

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