Super Follow? Tipping buttons? Monetisation?
“Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it.” – Chris Pirillo
Back in March, I told you about Twitter’s plan to launch a new Business Profile look which was one of the updates the team discussed during 2021 Analyst Day. However, this was not the only update discussed as there were mentions of other upcoming features and tools. Two such new Twitter monetisation tools are the “Super Follow” and “Tip Jar” options uncovered by EmailOut’s favourite superstar reverse engineer Jane Manchun Wong within the back-end code of the Twitter app.
The purpose of “Super Follow” and tipping buttons is to provide Twitterers with tools that will allow them to directly monetise their presence on the platform by offering locked, exclusive content to paying members.
The company have not yet decided on the design of the “Super Follow” feature and is testing two viable options –
- a plus (+) button just next to the default “Follow” prompt
- a prominently featured “Super Follow” button replacing the original “Follow” one
Furthermore, it appears Wong is not the only person that noticed Twitter testing the “Super Follow” option –
— Alessandro Paluzzi (@alex193a) April 23, 2021
If released, the “Super Follow” option will have a range of ways for Twitterers to incentivise paying subscribers/followers –
The “Tip Jar” option will allow Twitter users to accept donations by fans and/or followers directly on their profile. Based on Wong’s deep dive into Twitter’s back-end code, once a user clicks on the “Tip Jar” button he/she will see several tipping options to choose from –
— Jane Manchun Wong (@wongmjane) April 22, 2021
Here’s a secret… Cash App (made by Square) counts Twitter’s CEO Jack Dorsey as its CEO. Interesting.
The tipping feature hasn’t been formally announced meaning there’s no guarantee that Twitter will release it to the public. However, even if it does, it is not clear if there will be any restrictions on who will be allowed to place a “Tip Jar” button on their profile. So far, Twitter has not commented on this specific potential new feature.
“Super Follow”; “Tip Jar”; new business profiles; audio rooms; communities for enclosed discussion; and, new audience restriction on tweets are just some of the new tools and features Twitter is working on and will be launching (hopefully) soon to achieve the next stage of more embedded, exclusive content tools that will facilitate the Birdy’s gated subscriptions and community monetisation process.
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